Posted on November 11th, 2008 by admin.
Categories: business.
Promotional mugs that are beautifully designed and printed are one of the most exciting add-ons that a company offers to associates or customers, both existing and potential. But do you know how the printing on these mugs is accomplished?
There are numerous ways to print a promotional mug and these depend on different factors including the material of the mug, colour, and design and of course, the budget. Some of the most common ways are screen printing, dye sublimation printing, laser etching, transfer printing and digital printing.
Screen printing of promotional mugs is used where the colours are not merging too much. They are mainly used for simple designs in which the graphic size is almost equal to the area size. This allows the production of thousands of mugs in a day, making it cost efficient as well.
The transfer printing process, on the other hand, is done when the designs involve intricate cuts or curves and need fine detailing. The process does not involve direct printing onto the promotional mug. It is first printed on the transfer paper and then applied to the surface with the hand.
Similar to transfer printing, digital printing involves a laser printer with digital technology like the ones used at offices. When the design or the logo to be printed is of high resolution or contains photographs, the transfer printing process might not be very effective. Thus in such cases the laser printers are used. It has a drawback that it is a little costly and does not print a huge quantity in a day but proves to be very useful if the design is a photo.
Dye sublimation printing uses special organic colours to bring the desired effects. It gives a beautiful effect when there is an aggregation of the same colour over a large space as its shine is stunning. Another method is laser etching which carves the colour into the promotional mug. It is used to produce high end mugs which have artistic designs. The full colour process, usually applied for producing wrap around designs, work on the four-colour scale to produce other shades.
There are hundreds of designs of such promotional mugs flooding the market every week. The design and the printing method which best suites your purpose can be decided after consulting reliable designers who have been doing this work for some time.
Posted on October 28th, 2008 by admin.
Categories: business.
Promotional mugs offer a vast exposure to a brand name and hence help in increasing the customer count and popularity. They have become the most efficient tools for popularising different products. As opposed to other promotional tools, these mugs offer a comparatively wider range to choose from. Their cost may vary from meagre production money to huge amounts for the designing.
Smaller organisations prefer the typical, simple promotional mugs with messages on them, whereas larger firms, (for instance multinational companies) which have a hierarchy of employees, choose different kinds of promotional mugs for different purposes. In such companies, these promotional mugs may range from artistically stained ones made of glass or white porcelain, for people in high positions, to the usual coffee mugs with a logo on them. Most coffee bar brands have adopted the promotional mug strategy as well. They have come up with their company logo imprint mugs for sale. According to their promotional management team, this keeps the consumer in touch with the coffee bar’s brand, making them visit the place more often.
To cater to such a huge demand of these publicity tools, a lot of e-commerce organisations have come up with deals, especially in the designing and production of these mugs. They have a wide range of promotional products displayed on their website, which is easy to order and can be delivered in a day’s time. Considering the value of a true creative mind, designing of such mugs is also being seen as a cashable career option.
One might easily earn a good income if one has the ability and the knowledge to create catchy and attractive designs on the mugs. Companies which have been dealing these products are on the constant look out for good, professional artists, and are willing to pay a handsome price if their work is deserving.
Artists have started to specialize in this field of designing, with some institutes offering very short term courses for imparting the knowledge. Some people with a creative streak in them, who do not wish to leave their present job, take it as a parallel career with their regular work. This helps in earning them an extra part- time income, which is sometimes almost equivalent to what they earn regularly.
The promotional mugs’ production market is becoming wider with an ever growing demand in new styles of such mugs. Thus it can be considered as a good career option.
Posted on October 13th, 2008 by admin.
Categories: business.
These days the best marketing strategy on board is the distribution of brand logo imprint promotional mugs. They are economical, multi-utility products, which are not focused to a particular age group and hence are the most preferred retail marketing tools.
While choosing the right kind of promotional mug for an organisation, one must keep its quality as a priority. Although there are a lot of materials of which these mugs are made, the most efficient, long lasting and easy to utilise is bone china. Bone china crockery is the most common and preferred the world over for its up-to-the-mark quality and average price.
Bone china ware is easy to maintain, and can be made into some stunning designs which look marvellous with the perfect logo and message of the product. A good quality promotional mug not only helps to advertise and popularise the product with he masses, but also uplifts the brand value. Some of the most beautifully designed bone china mugs may look expensive and flashy, but in actuality might not hurt the company’s finances to a very large extent. Moreover, the finish is really elegant, which is a sure heart winner in most cases.
One might not necessarily need to deign artistic, gaudy or very into-the-eye promotional mugs to gain all the attention. Sometimes the targeted customers are of a later age group, say above 40. Such customers might not like flashy articles and hence may discard them. This would not be an effective marketing strategy. For such age groups, subtle, and simple mugs with sober shades, and clear message of the company would be a better idea. Thus, it is very important to know your target audience, and design accordingly.
The bone china mugs are sometimes specifically used to signify that the organisation believes in quality. This is a sure appraisal for their brand value, and not only do they earn more customers, but everlasting ones as well. The most common imprints are the brand logos, but when these mugs are distributed as a token of regard on festive occasions or achievements, the designers add personalised messages or graphics that clearly signify the motive.
The company might put these promotional mugs to use while honouring their employees on a monthly basis. The best employee receives a fine bone china mug for possession which has the company name as well as the employee name, declaring him or her the best employee of the month.
Posted on September 30th, 2008 by admin.
Categories: business.
While the messages on promotional mugs personalise them, the shape enhances their beauty and attention grabbing power. Whether they are to be distributed among permanent clients, or used as a give-away at exhibitions or festivals; the more unique features of the mug, the better they look.
Though it is to be kept in mind that the mugs must stand out from the ones distributed by your competitor, but it is important to keep in mind that its purpose is promotion. Hence, the detailing and the curves must not hide the company logos.
Promotional mugs come in various shapes and sizes. Their cost is also dependant on how good its features are, which includes the material and the design. Some companies stick to the basic shapes to avoid over spending of capital whereas there might be others whose focus would be on the styling. Some of the standard shapes that are commonly used for such promotional mugs are:
This is the most widely used and pocket friendly style of producing a promotional mug. As it involves the regular dimensions minus any curves, there is a lot of space for creating new styles of logos. Their printing and production also does not produce hefty bills making them the first preference for mass distribution purpose.
For those who wish their coffee could last a little longer, this one is for you. The modified height and a wider mouth allows an increase in the capacity of the container and can be used in those offices where employees work till late at night and need an extra large coffee to keep them up.
These are basically tea cups in a larger size. Their protruding centre portion allows you to place your company logo at the most prominent space, hence enhancing the purpose of these promotional mugs.
Generally, these types of mugs are used for the publicity of children centric products. Acting as sippers, they are loved by the kids and make them want to come back for more. If you add a lid to the pipe and the mug, they could also be used as travelling sippers.
Cumulatively, these basic designs form the most general category of promotional mugs.
Posted on September 24th, 2008 by admin.
Categories: business.
Certainly, you do not want to present a promotional item, such as promotional mug to your valuable customers with the thought that they should get a feeling or an impression that you are an insensitive entrepreneur and your company has an unprofessional approach. However, this can happen, unknowingly, if you do not take care of some simple points, such as removing a price tag from the gift item or giving-away a gift wrapped in some untidy polythene bag. This kind of approach still looks okay, if the recipient is your close friend; but if the receiver is a chief guest of a symposium or a managing director of your most valuable business dealer, this simple ignorance can generate ripples of havoc around you.
These thought proving scenarios might give you enough reason to plan the distribution and presentation of your promotional items, vigilantly. Remember, at times, just the presentation in itself can build a positive image of your brand. Moreover, if the gift item is useful, such as a promotional mug, the effect can be many times more. There are plenty of distribution ideas, which you can implement to add value to your promotional gift and in turn surpass your revenue targets, and enhance customer satisfaction. Let us take a glimpse of some these presentation ideas.
If you are using promotional mugs to reward some of your stupendous employees or valuable customers, insert a thank you note along with the mug. If this note is handwritten and has some encouraging words to appreciate their effort, the impact can be tremendous. This generates a personalized feeling in the recipient and he or she feels that you genuinely want to acknowledge their effort.
You can add value to the promotional mugs by filling them with coffee or tea packs. This can enhance the impact of the gift and the receiver can recall those memorable moments while savouring the flavoured drink. You can also fill the mugs with some stationary items to increase the value of the present.
Try to explore more ideas with brain storming sessions with your colleagues. You can also get ideas from your promotional item supplier because they often do these valued additions for their clients. Rather, you can ask them to help you in executing these ideas because they do keep such items at their stores. Remember that your personalised promotional mug can help you win your customer’s heart forever and you can reach the peak of success, just by adding a little value to your gifts.
Posted on September 21st, 2008 by admin.
Categories: business.